Ideascale is a platform that helps companies to connect to their most valuable resource: people. It helps them get involved in the full innovation life cycle. From discovering new trends, launching new brands, processes, and more, gathering ideas from everyone within a single company worldwide in a single platform.

Users create a profile on IdeaScale and once they are members of a community, they can submit ideas, comment and vote on other ideas, and the most popular ideas are prioritized at the top based on the number of votes the idea receives. Once a promising idea has been identified, the software allows teams to form around the idea. The team can add more information to the idea, refine it, propose it to leadership and the best ones are selected using sophisticated decision matrix capabilities.

The company uses the freemium model of engagement, offering free communities on an open basis and additional, customized functionality to paying clients.

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